a new chapter begins
- Polly Aitken
- Oct 1
- 2 min read
It’s been a while since my last blog post, and what a year it’s been.When I look back, the amount that’s shifted, both professionally and personally, has been tremendous. This new website represents not just a fresh digital home, but a new era of clarity, alignment, and legacy.
Over the past year, I made one of the biggest decisions of my life: I sold my coffee shop, events business and guest house, off-market. For years they were a huge part of my world- community hubs full of energy, ideas, and incredible people. But I knew, deep down, that it was time to evolve. That chapter gave me so much, and closing it has opened the door to something even bigger.
Since then, I’ve been working as a creative business strategist, partnering with some truly inspiring clients. Helping entrepreneurs find clarity, unlock their vision, and bring bold ideas to life is something that lights me up every single day. The conversations, strategies, and transformations I’ve been part of this year have reaffirmed my passion for building brands with purpose.
I also took a major step forward and co-founded Content Club - a digital platform that I like to think of as the start of a legacy project. Whether or not it officially classifies as SaaS, it’s so much more than just a tool. It’s a growing community of ambitious creators, founders, and change-makers, united by the desire to build strategically, show up consistently, and grow together. This is a space where big dreams meet practical action and I can’t wait to see where it leads.
Of course, the journey hasn’t been without its bumps. Not every proposed partnership has turned into the success story I initially imagined. Some ventures fell through due to misalignment in culture, ethos, and vision. At the time, these moments were challenging. But in hindsight, they’ve been invaluable. Each experience has sharpened my clarity on what I’m building, who I want to build it with, and the legacy I want to create.
This new website also marks the new chapter (although I actually feel like this is the start of a whole new book!), one that brings everything under one roof, my personal brand, my ventures, my strategic partnerships, and my ideas. It’s a space where I’ll be sharing insights, stories, resources, and behind-the-scenes updates as this new era unfolds.
Thank you for being here from the start. Whether you’re a long-time supporter or you’ve just discovered my work, I’m excited to have you along for the journey. There’s so much more to come.
Explore the new site, check out the Ventures page, and if you haven’t already join Content Club to be part of something special.
Here’s to alignment, growth, and building legacy, together.
Polly
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